Master Trainer, James Leong, recommends:
This course empowers sales and marketing
professionals in enhancing company profitability,
working capital management and improving
cash flow while minimising credit risk.
It demystifies financial statements and
accounting jargon for the busy sales and
marketing professional. Participants can
learn to distinguish between good and
poor business propositions and make the
appropriate credit calls. Financial issues
are presented from sales and marketing
perspective as well as an overall company
perspective. This enables participants
to understand how their contribution to
this crucial financial process makes sense
from both an organisational and personal
perspective.
You can request to customise this programme
for your in-house training needs. An intermediate
programme is available as an excellent
follow-up for skills upgrading.
How this course benefits your organisation:
This course helps your team members to
make better financial decisions that result
in greater profitability, higher efficiency
and lower business risk.
How this course benefits you personally:
As a HR practitioner, you can contribute
more effectively as a business partner
to formulate strategy and improve profitability.
As Operational Management, you will know
what factors create the desired financial
results for your company, division or
department. You can minimise your company's
business risk by screening your vendors
for financial soundness.
As Senior Management, you can better
gauge the financial pulse of your business
with minimum time and effort. You know
the right questions to ask your accountants
now.
As a Company Director, you can confidently
steer your company with full knowledge
on financial matters. You enhance corporate
governance with better focus on your company
financial and risk management issues.
You know what investors look for in your
company and can better answer their questions
at AGM.
As a Banker, you can quickly size up
the financial situation of your prospect
or client. You stay ahead of by anticipating
their financial needs better than your
competitors. At the same time, you can
take early precautions to protect your
client portfolio from credit risks.
As a Credit Manager, you can quickly
size up the financial situation of your
prospect or client and screen them more
effectively for credit worthiness. You
can pre-empt nasty surprises and minimise
the risk of your portfolio.
As a Sales and Marketing Professional,
you can quickly distinguish the good paymasters
from the poor ones. You can strategise
to deal with each type and protect your
company and your own interest. You make
better pricing decisions that will maximise
profitability.
As a Supervisory or Regulatory Officer,
you can quickly evaluate the financial
merits of a company and their proposals.
You can assess their financial metrics
and make objective decisions based on
financial indicators.
As an Investor, you can interpret annual
reports for stock selection. You know
how to assess a company's financial strengths
and know its weaknesses. You can identify
warning signals and manage your risk to
enhance your portfolio returns.
As an Entrepreneur, you can gauge your
company's financial health better. You
know what bankers and potential investors
look for in a business. You can also manage
your company's financial risk better.
Why is this programme unique?
Using our proprietary learning system,
we have created breakthroughs in teaching
complicated financial and accounting subjects.
We have succeeded in establishing a new
paradigm that finance and accounting need
not be dry or boring. In fact, our participants
have found that it can be fun and interesting
and have given us raving testimonials.
Course outline for 2-day workshop
- Balance Sheet: how to interpret
financial strength
- Profit and Loss Statement: how
to analyse financial performance
- Cash Flow Statement: how to interpret
financial health
- Statement of Changes in Equity:
how to use it
- Why can a profitable company still
go bust and how to prevent it
- What is working capital and why
is it important
- Working capital management strategies
- Demystify confusing accounting
jargon once and for all
- How to use an annual report
- How does accounting policies affect
company's profit or loss
- Group accounts: subsidiaries, associates
and investments
- Group accounts: goodwill, amortisation
and minority interests
- How to ask the right questions
about a company's financials
- How to size up a company instantly
- How to read in-between the lines
of financial reports
Who must attend?
Directors, senior managers, heads of departments,
credit managers, sales and marketing professionals,
HR professionals, legal professionals,
bankers, entrepreneurs, investors, supervisory
and regulatory officers, operations managers
and executives who need to use financial
statements for better decision making
and to read in-between the lines for greater
insights to accounting numbers.
What can you expect of your learning
environment?
- Jargon-free language
- Accounting concepts made easy
- Step-by-step approach
- Learning pace varies with participants'
existing knowledge
- Quick and observable progress in
learning
- Highly interactive, interesting
and fun-filled team learning
- Hands-on practise
- Learning through real-life examples
- Use of listed companies' annual
reports
- Focus on interpretation/analysis
rather than debits/credits
Customisation
You can request to customise this programme
for your in-house training needs. We have
customised this highly adaptive programme
for clients from different industries,
including manufacturing, banking, property
management and telecommunications. The
course duration can also vary to suit
your needs. For example, we have a 5-day
campus version to train new managers and
management associates.
Manufacturing
These are examples of topics that have
been included in our customised programmes
for the manufacturing industry:
- Budgeting
- Variance analysis
- Activity Based Costing and profitability
analysis
- Cost-Volume-Profit analysis
- Fixed vs variable cost analysis
- Contribution margin analysis
- Break-even analysis
Banking
These are examples of topics that have
been included in our customised programmes
for the banking industry:
- Bank profitability drivers
- Bank income statement characteristics
- Bank balance sheet characteristics
- Bank capital requirements and Basel
II
- Bank financial metrics analysis
Telecommunications and Property Management
These are examples of topics that have
been included in our customised programmes
for the telco and property management
industry:
- Capital budgeting
- Time value of money concepts
- Project evaluation: Payback period,
NPV and IRR analysis
- Project risk management
- Telcos financial metrics analysis
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