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C Foo James Leong
  Finance for Non-Financial Managers Finance for Non-Financial Managers
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Strategic & Financial Management for Non-finance Managers (Business Simulation)
(Code: SFM)

"The simulation is a very engaging course which helps us get a broad picture in managing a company. It brought out the real-life aspects of running a business by allowing participants to make corporate decisions on a macro level such as managing production, dividend policy, capital structure and marketing strategies."

Business Simulation, DBS Bank

Master Trainer James Leong recommends:

After this course, you know what it takes strategically and tactically to manage a company successfully. You understand what drives shareholder value and understand the importance of appropriate pricing decisions. You can apply financial analysis skills and strategic planning tools effectively. You acquire these skills by making decisions on strategy, accounting and finance in a fast-paced, realistic and exciting state-of-the-art business simulation. Results of your decisions will be charted and you will receive on-going feedback.

This course is an excellent progression after the foundational course on Financial Skills for Non-finance Managers for skills upgrading. This programme emphasises on strategic management, managerial accounting and financial management. An alternative track to this intermediate level programme that focuses on financial statement analysis and interpretation is also available.


This programme is designed for participants who have attended the foundational level workshop on Financial Skills for Non-finance Managers or who have basic accounting knowledge.

Why is this programme unique?

You quickly acquire important strategic and tactical skills in running a successful company by making decision in strategy, costing and finance using a fast-paced, realistic and exciting state-of-the-art business simulation as a dynamic training tool. This approach greatly accelerates the learning process and you can apply the new skills back at work immediately. This creates exceptional training ROI.

In addition, using our proprietary learning system, we create breakthroughs in teaching complicated financial and accounting subjects. We succeed in establishing a new paradigm that finance and accounting need not be dry or boring. In fact, our participants have found it fun and interesting and have given us raving testimonials.

Course outline for 3-day workshop

- Understanding the value chain
- Strategic objective and shareholder value maximisation
- Share valuation concept
- Strategic management process
- Strategic management accounting
- Product costing concepts
- Financial analysis
- Strategy and finance in action

Who must attend?

Directors, senior managers, heads of departments, credit managers, relationship and business development managers, sales and marketing professionals, HR professionals, legal professionals, bankers, entrepreneurs, supervisory and regulatory officers, operations managers and executives who need to sharpen their decision making skills to improve company financial performance. Also ideal for new managers and management associates to gain experience in managing a company.

What can you expect of your learning environment?

- Jargon-free language
- Accounting and financial concepts made easy
- Step-by-step approach
- Learning pace varies with participants' existing knowledge
- Quick and observable progress in learning
- Highly interactive, interesting and fun-filled team learning
- Hands-on practise
- Focus on interpretation/analysis rather than debits/credits
- Decision making in a fast-paced, realistic and exciting business simulation

Review of James' course: SAFRAN Management Development Programme from fintelligence on Vimeo.

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